In all things, I try to remain openminded yet skeptical. This has served me well over the years, and led me to some surprising perspectives.

One such thing is the Mandela Effect (ME). This is the name given to a phenomenon in which people remember having lived in a different reality than the one they now co-inhabit with the rest of us. It was so named when a researcher discovered that many people worldwide had memories of Nelson Mandela having died in prison, never having become President of South Africa. Since then, many other examples have been uncovered.

Most cases of ME involve things that are trite. If a maker of meats is named Oscar Mayer or Meyer, it doesn’t really matter. Berenstein Bears or Berenstain Bears — who cares? No one is emotionally invested either way. Those people who DO get upset when they discover this discrepancy may simply be examples of our unwillingness to be wrong. The need to be right is an unfortunate bias that plagues us humans. …


Jonathan Kolber

I think about how to create societies of sustainable, technological abundance. My book, A Celebration Society, offers one solution. It has been well received.

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